Expedia research shows that streamed movies and TV shows are now the top sources of travel inspiration (40%), outpacing the influence of social media (31%). Photo: Expedia GroupFor the first time, Expedia Group unveiled a comprehensive view of traveler trends across Expedia, Hotels.com, Vrbo, and the travel industry in 2023. Sourced from the company’s first-party data, and from research of travelers and industry professionals across 17 countries, these travel trends prove there is no “one-size-fits-all” approach to travel in 2023. Instead, these trends point to a year defined by the “no-normal.”“When we look at Expedia, Hotels.com, and Vrbo data together, we see a detailed and robust picture of travel into 2023,” said Jon Gieselman, president of Expedia Brands. Expedia’s research shows the highest levels of optimism since 2020.