After two years of utter turmoil, the car rental industry is making money hand over fist and expanding profit margins. Next year, car rental can also look forward to an accelerated rebound in international inbound travel. But if we can move into 2023 without another wildcard disruption, what forces could be lurking around the corner to pressure car rental? The ability to measure fuel down to a tenth of a gallon is becoming table stakes for the car rental industry. Your customers are finally realizing the true value of a rental car, and they’re willing to pay for the privilege.