The campaign switches the traditional “a” in “Rent-A-Car” to “Rent-THE-Car.” Source: SixtSixt announced in a statement the launch of its new integrated marketing campaign in the U.S. Entitled “Rent-THE-Car,” the campaign leans into the company's premium experience. "The campaign is a great opportunity for Sixt to showcase how we are different, and it starts with renting THE car.”In the coming months, the campaign will run across TV, digital, and out-of-home. “Our new campaign backs the growth course of Sixt in the U.S. and leans into how we intend to lead the premium segment from the East to the West Coast," added Konstantin Sixt, Co-CEO of SIXT. “It’s a huge honor to be working with Sixt, especially to be trusted to help them with their first nationwide campaign in the U.S.,” said GUT co-founder & creative chairman Anselmo Ramos.