The average transaction price (ATP) for a new vehicle in the U.S. in November hit a new record high of $48,681. Average Prices for Luxury Cars Hit RecordStrong luxury vehicle sales have been a primary reason for overall elevated new-vehicle prices. Luxury vehicle share remains historically high, increasing to 18.2% of total sales in November from 17.8% in October. In November 2022, the average luxury buyer paid $67,050 for a new vehicle — a record high and up $405 from October. Buyers continue to pay more than MSRP for new luxury vehicles, although prices are trending closer to or below sticker prices in some luxury segments.