Franchise owner Alberto Lucente also operates the Miami location for Finalrentals. Photo: FinalrentalsFort Lauderdale is the new home to Finalrentals’ newest car rental affiliate location in the U.S., the operator announced today. The partnership has been secured by Alberto Lucente, a seasoned car rental professional and entrepreneur with multiple locations in Florida. Lucente already has Finalrentals in his Miami location and has been working with Finalrentals since May 2021, according to the announcement. Finalrentals offers car rental franchise and affiliate programs, and is headquartered in Wales, United Kingdom.