Photo: RateGainRateGain Travel Technologies announced on Jan. 3 that it has entered into a definitive agreement to acquire Adara Inc. through an asset purchase agreement. The Silicon Valley-headquartered provider of predictive consumer intelligence will enhance its AI-powered DaaS (Data as a Service) and martech offerings for a comprehensive travel-intent and data platform powered by AI. Bhanu Chopra, chairman and founder of RateGain said: “We are delighted to welcome the Adara team to the RateGain family. Together, Adara and RateGain will process over 200 billion ARI updates, manage close to 30 billion data points, and work with 700+ partners across 100+ countries. In November 2022, RateGain reported its highest operating margin in the last 10 quarters at 15.2% for its Q2FY23 financial results.