Through its data research, Finalrentals Analytics (FiRa) will bring key market insights to the car rental industry. Photo: FinalrentalsFinalrentals has launched a new data science and AI division called Finalrentals Analytics (FiRa). Miami was found to be the top destination in first quarter, second quarter, and fourth quarter 2022, according to FiRa data. The top rental car was the Honda Civic and the average rental per booking was six days. The Hyundai i10 was the top rental car, and the average rental period was seven days.