Sherette Parker, founder and owner of the New York-based SalonTREND, recently added another accomplishment to her beauty industry successes with the launch of her signature haircare line, TREND. Parker, who is a MODERN SALON 100 Honoree, describes her line as "a modern, results-driven collection designed for all hair types and textures." In addition to salon ownership and product development, Parker has led hairstyling teams for New York Fashion Week and Miami Swim Week, and has styled dozens of editorial photoshoots. Known for her vibrant personality, Parker debuted her brand in a big, beautiful way, with an enormous billboard reveal in Times Square on April 26, 2025. “TREND is more than just a product line — it’s a continuation of the experience we’ve created at SalonTREND,” says Parker.