We received information on Hair by Flatts, a female-founded beauty startup, announcing the launch of Flatts™—a collapsible velcro roller designed with a sleek, patent-pending structure that redefines both form and function in everyday hair styling. Hair curlersBy reimagining the classic roller through modern engineering, Flatts delivers salon-quality volume with a compact, travel-ready design. Flat Roller, Big VolumeThe initial product to market is a 2-inch Velcro roller—the first of its kind to feature a collapsible design. While Velcro rollers have enjoyed a major comeback thanks to their ease, bounce, and heat-free styling, their traditional bulky design has remained unchanged for decades. With patents pending globally and a growing DTC presence, Hair by Flatts empowers beauty enthusiasts everywhere to achieve great hair—anytime, anywhere.