--Alli Webb Photo: Messy by Alli WebbIn 2017, I interviewed entrepreneur and founder of Drybar, Alli Webb, about her evolution from stylist to brand founder. Hair Care Rooted in Authenticity"This has been a really interesting journey for me to get here—one I certainly didn’t see coming," Webb shared when I asked how Messy came about. But as a stylist, herself, Webb understood how a “rough dry” could speed her on her way without adding too much heat. "We call it the Rough Dry Method, and so while your hair is damp, apply the Rough Dry Cream, then twist one-inch sections all over. And I wanted to show how to style their hair in a way that works for them—messy, imperfect, but intentional.