#FreeYourCrown Campaign ElementsCommunity-Driven Insights: The #FreeYourCrown Survey: At the heart of the campaign is BLK’s #FreeYourCrown Survey, offering a window into how Black women — especially Gen Z — are rewriting the narrative around natural hair. Natural Hair Social Call-to-Action: BLK is encouraging members and the wider Black community to update their profile pictures on dating apps and social platforms to proudly showcase their natural hair. BLK Beauty Group Chat: The newly launched BLK Beauty Community inside the app provides a dedicated space for Black women to connect, swap hair care tips, share product recommendations, and celebrate their natural hair journeys together. “Natural hair has always been a symbol of confidence, individuality, and culture,” said Amber Cooper, Brand Manager at BLK. “For so long, Black women were made to feel like they had to change who they were to be accepted.