Leonardo Rizzo will work alongside the company to develop upcoming collections and lead the image of Alter Ego Italy, guided by contemporary style, iconic appeal, and authenticity. Alter Ego ItalyAlter Ego Italy, a professional hair care brand and part of the Pettenon Cosmetics S.p.A. SB group, announces the appointment of Leonardo Rizzo as its new Creative Director. His creative vision, fueled by a deep passion for innovation, people, and the power of authentic connections, perfectly aligns with the evolutionary path embarked upon by Alter Ego Italy. Rizzo will work alongside the company to develop upcoming collections and lead the image of Alter Ego Italy. The story of Alter Ego Italy is one of family, passion, and a distinctly Italian mission—built on a love for detail, premium raw materials, and high-quality standards since 1988.