From awards and social events to hands-on education, here’s what went on at Ulta Beauty Celebrate U 2025. Service providers like Ashley Bohler, the company’s top-ranking stylist who brought in over $400,000 in 2024, are the biggest testaments to how rewarding an Ulta Beauty career can be. A group of Ulta Beauty service providers attends the party at theWit Chicago's rooftoop bar. Ulta Beauty’s brand partners may just be the most generous in the industry when it comes to these top-earning service providers. Ulta Beauty is the largest specialty beauty retailer in the U.S. with over 1,400 stores and a Salon At Ulta Beauty inside each freestanding location.