On average, customer retention in the salon and spa industry is around 30-40% for new clients and 60-70% for returning clients. Create a seamless booking processSalons and spas that use streamlined booking options see a 15-20% increase in client retention simply by making the booking process smoother and more accessible. Implement a system where each client’s unique needs are documented and referenced at every touchpoint. With Mindbody, you can track client visits to reward loyal customers with discounts, free add-ons, or even a free service after a set number of visits. Improving client retention isn’t just about offering great services; it’s about creating memorable experiences that keep clients coming back.