A new YouGov survey digs into how Americans approach hair care in 2025 — revealing big differences by age, gender, and race. PixabayInside America’s Hair Care Habits: Routines, Concerns, and DividesMost have a routine – 86% use shampoo/conditioner, but only 5% take no action at all. Why Americans care – Hygiene tops the list (66%), but women cite healthier/better-looking hair (72%) and stress relief (33%) more than men (42% and 21%). Budgets are modest – 42% spend $1–$50 monthly on hair care. This data offers a fresh look at consumer behavior across demographics — and where the gaps and opportunities lie for brands in the $100B+ U.S. hair care market.