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Aveda Congress 2025: “Seed a Revolution” Celebrates Global Artistry, Innovation, and Care
['Director Of Brand Content Strategy', 'Modern Salon']
Modern Salon
On August 16, I attended my first (and Aveda's 21st) Aveda Congress in Minneapolis, MN.
Nearly 2,300 Aveda Artists, salon owners, industry professionals, speakers, and guests gathered for the multi-day event, themed "Seed a Revolution."
“When I first started working in fashion, there was a big deficiency in people knowing how to work with textured hair.
“Backstage, girls with textured hair would hide in the bathroom until they could come to my chair.
WATCH the "Caution" Collection onstage at Aveda Congress.
['textured'
'revolution'
'artistry'
'aveda'
'global'
'2025'
'hair'
'beauty'
'thats'
'care'
'salon'
'celebrates'
'collection'
'innovation'
'congress'
'seed'
'avedas']