For the 2025 Emmy Red Carpet, celebrity hairstylist Renato Campora styled Selena Gomez using KERASILK professional hair products and VARIS tools. Image inspired by Selena Gomez at the 2025 Emmys with hair styled by Renato Campora using KERASILK and VARIS. Once the back was fully prepped, he gathered the hair with the VARIS Smoothing Brush and secured it into a high, snatched ponytail with an elastic. Campora then merged the front and side sections into the back ponytail using the VARIS Smoothing Brush, refining the shape and reinforcing that snatched look. Once set, he gently brushed through with the VARIS Smoothing Brush.