Early financial literacy not only empowers the younger generation to make more informed financial decisions, but it also lays the foundation for achieving short-term and long-term financial goals. A sign and advantage Gen Alpha holds is the proactive effort parents, educators and financial institutions are making to include financial literacy in everyday conversations, according to Dana Ronald, president of Tax Crisis Institute. “Many millennials and Gen Z parents are emphasizing the importance of teaching their children financial skills early on, informed by their own experiences of the 2008 financial crisis or student debt struggles,” said Ronald.