It has also been called the “anti-chain (fast food) chain” by The New York Times because of its apparent focus on the overall food quality instead of the brand’s marketing. Western fast food staples like hamburgers, fries, sandwiches, steak and ice cream quickly became popular among the Filipinos, eventually capturing their hearts and influencing their lifestyle. According to the study, 25 percent of Filipinos eat at fast food chains at least once a week.