The purveyor of Prime Day doesn't usually need an excuse to slash prices, and so it's most of its lines, from 13% off Fire TV streaming sticks to a whopping 40% off its Echo Show 'smart speaker with a screen'. If you're not in the market for an Amazon device specifically, the next best options are the deals on new 4K televisions – we've got an edit below of ones that particularly stood out, but be sure to check that price, as these are due to cease throughout the coming week. And in celebration of the US Open being the first major live sports event to be broadcast exclusively on Prime Video, Amazon is also giving non-members the chance to sign up to Prime for one year for £59 until the end of play on August 30.