But while the business landscape has changed drastically in the last 21 years, the goal of the show is ultimately the same for entrepreneurs — pitching their business ideas to secure an investment. Business: another OG from the first series, founder Elizabeth Galton entered the Den in 2005 seeking a £110,000 investment for 20% equity for her luxury jewellery business. Business: Lovebomb Cushions was a simple novelty products business that appeared on the 15th season of Dragons’ Den, founded by Sarah Agar-Brennan.