6 November 2024, London, UK — The iconic British & Irish Lions have just raised the bar in fan engagement with the unveiling of the world’s first Connected Lions Jersey, designed to be worn during the much-anticipated Qatar Airways Lions Men’s Series 2025 in Australia. Thanks to the tech wizards at Connected Fanatics, each Connected Lions Jersey now features an NFC (Near Field Communication) chip nestled into a sleek smart tag, specially produced by Avery Dennison. Once inside The Lions Clubhouse, fans can interact with fellow supporters, take part in AMA sessions with Lions legends, and access special edition content crafted specifically for those who own the jersey. Matt Hymers, CEO and Co-Founder of Connected Fanatics, shared his excitement about this pioneering project: “The Lions Clubhouse transforms this beautifully crafted product into more than just a rugby jersey. Rugby may be a sport rooted in tradition, but with this new Connected Lions Jersey, the British & Irish Lions are showing that they’re just as committed to bringing fans into the future of sports.