Generally speaking, Switzerland’s population is divided into two camps: Migros loyalists and Coop loyalists (there are also those who shop elsewhere, but more about that later). They do share some common characteristics, however, especially when compared with German discounters Aldi and Lidl: research carried out several years ago (which still holds true today) shows that "Migros and Coop are not known for offering low prices, they are known for offering premium products,” according to Nicolas Inglard, director of Imadeo research company. It is probably correct to assume that, generally speaking of course, people who can afford to shop at Coop (and possibly even Migros) won’t make a trek across the border, except if they need a specific product they can’t find locally.