This product has been popular for years, but this summer, Kylie Jenner dropped a couple of TikToks where she used this viral product in her makeup routine. Rare Beauty by Selena Gomez Lip Soufflé Matte Lip Cream $20 Rare Beauty $42 Amazon You'll see it in so many skin care routines, and TikTok beauty influencers such as @whatsonvisface rave about this product and about Paula's Choice as a whole.