Since then, the Masungi team has been shaping a new eco-tourism model that responds to organized crimes that destroy land — including illegal logging and quarrying — while promoting a self-sustaining, regenerative approach to forest management. By building nature-based experiences for surrounding residents, the Masungi Georeserve is not only able to finance its conservation efforts, it is also helping people fall in love with nature all over again. With over 280,000 people watching over the park in person and on social media, Ann and her team have made previously invisible land grabs and illegal deforestation and quarrying visible and actionable.