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IAA: Why VW and other carmakers are changing their EV designs
['Steven Beardsley']
Deutsche Welle
When Volkswagen chief designer Andreas Mindt looks at the electric ID.Polo, he sees a friendly, familiar face.
"You've got to stay modern, you've got to stay ahead of the curve," Thomas Schäfer, CEO of the brand Volkswagen and Mindt's boss, said.
Making a 'true Volkswagen'As Schäfer took over the Volkswagen Brand in 2022, he pushed against the prevailing ID design and marketing.
"It was all about, when I talked to the team, what do we have to do to make a true Volkswagen again?"
His instructions: "He wanted a true, proper Volkswagen," Mindt said.
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