Internet firm Naver has earned its nickname—Korea’s Google—by pulling off an improbable feat: It dominates South Korea’s search market, having defended its turf from Google, the world’s top search engine, whose revenue is 40 times as large as Naver’s. Naver is perhaps “the only company in the world that has survived competition against Google and Amazon,” says Choi Soo-yeon, Naver’s CEO since 2022. Choi’s predecessor as CEO, Han Seong-sook, stepped down, as did Naver’s COO, and Naver tapped Choi.