On a December earnings call, Hill said all the right things: He vowed that Nike would “put sport back at the center of everything we do”; repair relations with retailers burned by the company’s shift toward a direct-to-consumer and e-commerce business; reset its upside-down supply curve; and rededicate itself to performance innovation and athlete-focused storytelling. Mostly, though, investors seemed to be responding on a gut level to the sheer sound of Nike sounding like Nike again—a hopeful indication of Hill’s ability to execute on everything he learned over his decades in Beaverton at the knee of the master.