We look into the lives, minds and agendas of CEOs at the world’s most iconic companies. As the German Bundesliga kicked off, Henkel CEO Carsten Knobel was heartbroken to see his favorite teams, Hertha Berlin and Fortuna Düsseldorf, relegated to the second-tier league. The question of how to embed a deeper sense of purpose into our company had been on my mind for some time, also before I was appointed CEO.