Business owners planning to paint or build commercial buildings in Madera will now be required to choose from a city-approved color palette. Business owners planning to paint or build commercial buildings in Madera will now be required to choose from a city-approved color palette. MADERA, Calif. (KFSN) -- Business owners planning to paint or build commercial buildings in Madera will now be required to choose from a city-approved color palette under newly adopted exterior color standards approved by the City Council.