By measuring and valuing the impacts generated by doing business, understanding dependencies on natural, social and human capital, and using this information to assess better risks to and opportunities for business models, the planet and society, companies equip themselves to be leaders for the long haul. True cost accounting helps companies communicate their true value creation and positive and negative performance to capital market participants and policymakers. Over time, disclosing this information will reorient policy and channel capital flows to less risk-prone and sustainable companies.