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Dante Moore’s Heisman campaign: the power of branding
['Opinion Columnist', 'Sports Writer', 'Sports Editor', 'Guest Contributor']
Daily Emerald
Nike’s branding powerhouse has helped elevate Oregon football into a dominant image across the nation and around the world, with Moore now being the centerpiece. As part of Oregon’s international branding efforts, Moore and several other Ducks traveled to Tokyo this summer, with the goal of promoting the sport on a global scale and strengthening their brand recognition. Moore’s accolades from the 2025 season weren’t enough to get him into Heisman conversations, but they were enough to label him as one of the best quarterbacks in college football.