Women’s sport is a force to be reckoned with and a powerhouse for social impact. The 2023 Women’s World Cup felt like a true turning point for women’s sport. In that moment, it really felt like women’s sport was getting the attention and respect it always deserved. Backing women’s sport matters not just for the game, but for what is symbolises. Some of the most impactful shifts in women’s sport have been driven not by policy or performance but by strategic philanthropy.