I stopped watching live tv years ago because of this, and that the program breaks really interfered with my enjoyment of the ads, and show promotions, which make up the greater portion of their transmission time anyway. Now you can buy a TV pvr system that lets you fast forward through the program breaks so you can get to the next ad bracket faster, as it won't let you fast forward through the ads; it's called Freeview plus. Go FreeTv!