To tackle all our burning questions about how to buy a Rolex, I caught up with Danny Shahid, the luxury watch expert behind Diamond Watches London in Mayfair’s Burlington Arcade, Dillon Bhatt, watch and lifestyle expert and founder of LuxForte, and watch expert Tim Green from trading platform Subdial. Whilst Rolex isn’t necessarily a completely handmade watch, the ideology that a Rolex can be your first watch or your 100th still stands true, thus it can appeal to all demographics — something that other brands just don’t have. Like fashion, there are always circular phases in the watch scene and different Rolex models are hot each time.