You’ll also want to make use of “hair masks, leave-in conditioners, and hair serums; I would suggest using all three if you really want to make sure that you are keeping your hair hydrated,” says Patchett. Using heat irresponsibly: Since damaged hair can lead to frizz—and heat can lead to damage—always start with a heat protectant and use the lowest possible temperature that will yield the desired results on your hair type. While there are certain products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind.