Cheetos and horror studio Blumhouse have teamed up on Sweet Phantom Heat Puffs, a limited-time snack designed to fizz, tingle and even leave your mouth feeling numb. Dubbed “The Flavor of Fear,” the new Cheetos begin with a sweet cinnamon sugar flavor before the heat gradually takes over. Delish taste-tested the new Cheetos ahead of their release and found that the cinnamon sugar flavor arrives first, followed by a subtle fizz and increasingly intense heat.