Bolton-based electrical appliances’ retailer AO.com has today become the latest UK company to try their hand at launching their own 4G and 5G virtual mobile network operator (mvno) with AO Mobile, which reflects a new partnership with Vodafone. The 30-day rolling plan is priced at £12 a month for AO members and £18 a month for non-members. As you might expect this will get you unlimited UK calls and texts, a 500GB monthly data allowance (this is pretty close to the soft Fair Usage cap that many mobile operators apply to “unlimited data” plans), 15GB of inclusive EU roaming allowance and “99% UK population coverage with access to fast and reliable 5G“.