That’s the core question Adobe sought to address with its new research report, for which the company interviewed 850 small business owners and solopreneurs in the U.S. to get an understanding of how they are using AI tools and how they view the importance of branding in the AI age. As per the report: “When everyone has access to the same digital tools, the edge goes to businesses that apply their taste and point of view to their branding and marketing.” The report suggests that brand consistency and adherence to a brand’s foundation is a critically important engagement and growth element for any SMB marketing approach.