Apple is expected to give the iPhone 18 Pro another bold color option this year, with a new burgundy or dark cherry finish reportedly replacing the popular Cosmic Orange shade introduced with the iPhone 17 Pro. The iPhone 17 Pro marked a noticeable change in Apple’s usual Pro color strategy, as Cosmic Orange gave buyers a much brighter option than the muted finishes Apple had used for years. Among these finishes, Burgundy or Dark Cherry is expected to become the main promotional color for the iPhone 18 Pro lineup, much like Cosmic Orange received strong attention during the iPhone 17 Pro launch.