“The availability of cheap rice and wheat under the public distribution system (PDS) is reducing the production and consumption of millets,” said Tapas Chandra Roy, a certified farm advisor on millets, who is an assistant agriculture officer in Odisha’s Koraput district. The Odisha Millets Mission (OMM) has reportedly managed to motivate over one lakh farmers to cultivate millets across 15 districts in the state. “We are promoting improved agronomy practices to boost millet production,” said Aashmia Choudhury, State Coordinator, OMM, adding major emphasis has been given on awareness generation, minimum support price (MSP) and inclusion of millets in the public distribution system and integrated child development services.