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IT
CarDoor launches seller marketplace built on real-time bidding
['Trevor Nichols', 'Jesse Cole', 'Alex Riehl']
BetaKit
Canadian online auto retailer CarDoor has launched a new platform that it says allows free-market competition to price its sales offers. The new platform marks a distinct pivot for the company, which will no longer offer vehicles for sale to consumers and will instead focus entirely on the wholesale market, connecting inventory from sellers with dealers. Vasta said that the move to dealer-facing sales has already contributed to the company’s growth, with customer transactions rising 300 percent since CarDoor began testing MarketCheck.