In response, the Vancouver-based organization launched its Defence Market Access Series, a national webinar program designed to help commercial tech companies understand how Canada’s defence ecosystem works. The sessions covered in DIGITAL’s Defence Market Access Series span procurement, funding, intellectual property, partnerships, working with prime contractors, and learning the culture of the defence industry. Shaikh-Naeem said DIGITAL’s model can also reduce risk for defence customers and prime contractors by giving buyers an early role in evaluating the technology, while smaller companies get feedback on integration, performance, and market fit.