TULUM, Mexico — An exhaustive, algorithmically driven study conducted by an overseas travel insurance broker has officially designated Tulum as “the happiest place on Earth,” determining that visitors to the coastal town experience absolute human fulfillment — at least according to the keywords used in their online reviews. The study praised Tulum’s unique ecosystem, noting that tourists achieved peak tranquility through a balanced routine of eco-friendly boutique stays, jungle wellness retreats and online posts expressing how satisfied they are with the experience so far. The index placed Tulum ahead of other top-ranked joy centers, including Las Vegas and New York — two locations long celebrated by travel experts as global sanctuaries of unhurried, serene reflection.