Media literacy programmes show enormous potential in proactively fighting this kind of challenge. From 2021, Africa Check rolled out its Know the Facts Get the Vax media literacy campaign in Kenya, Nigeria, Senegal and South Africa, countries where we have offices. For this reason Africa Check has partnered with local organisations, many of them members of the Africa Facts network. The five partner organisations design country and context-specific content for media literacy campaigns and translate it into widely spoken local languages. Partnering with the Zambian governmentMisa Zambia launched the vaccine media literacy campaign on the back of the Zambian health ministry’s efforts.