Rumble has unveiled a new brand identity via Bear Meets Eagle On Fire, anchored in the firm belief that sound is a critical component of storytelling. From mysterious masked men, bears wielding firearms and mad scientists, the modular logo is made up of mini soundscape stories that represent each letter of RUMBLE – allowing the wordmark to change and update with each application. Beyond the soundscape for each image, a written story can be found in the Sound is Story book at Rumble Studios.