“The gap between what two random people want from their camera is growing dramatically,” says Isaac Reynolds, who leads the Pixel camera team at Google. That’s what Reynolds and the Pixel team are setting out to solve with Camera Looks, a total rethink of how the camera captures and styles an image on the Pixel 11 series. But unlike a filter, which generally applies editing tweaks after the processing happens, Camera Looks is changing how image data is processed at the sensor level.