Spotify is set to introduce a special ‘AI Persona’ badge for artiste profiles whose identities are generated by artificial intelligence (AI), giving listeners a clearer way to distinguish virtual artistes from real people as AI-generated music becomes increasingly common. Under the new system, artistes will be able to disclose that their profiles represent AI Personas, while Spotify’s review team will also be able to apply the badge to relevant profiles. The company has also introduced “Artist Profile Protection”, allowing artistes to review and approve releases delivered to their profiles in an effort to reduce confusion caused by music being wrongly attributed to them.