The President of Zanzibar, Dr Hussein Ali Mwinyi, has urged citizens and business stakeholders to leverage the annual Kizimkazi Festival to promote trade, tourism, and investment opportunities, particularly within the blue economy sector. Dr Mwinyi made the remarks on Wednesday, August 12, 2026, while officially opening the Kizimkazi Festival and trade exhibition at the Dimbani grounds in South Unguja Region. He added that the festival aligns with government plans to diversify tourism offerings through cultural festivals and international conferences, supporting Zanzibar's broader goal of increasing annual tourist arrivals from 800,000 to 1.5 million.