The song arrived alongside an official music video directed by Orie McGinness, whose previous work includes videos for Bad Omens and Poppy. The standalone single follows the band’s 2025 album Violent Nature, with Vanlerberghe previously revealing the track was written after the album had already been completed, allowing the group to continue experimenting with its evolving sound. After wrapping up dates in Australia, the band is set to launch a U.K. and European headlining tour with support from Polaris, Amira Elfeky and GORE before returning to North America for a second arena run alongside Three Days Grace.